ABOUT ALEX WILFAND
Creative Director | Live Entertainment Producer | Founder & CEO, Ice Creative Entertainment
Alex Wilfand is an award-winning creative director, visionary live entertainment producer, and successful entrepreneur with over two decades of experience in the global entertainment industry. As the founder and CEO of Ice Creative Entertainment (www.icecreativeent.com ) , Alex has built one of the most innovative and respected production companies in the field, delivering immersive, high-impact shows for theme parks, touring productions, casinos, cruise lines, resorts, and international festivals, and more.
From concept development to full-scale production, Alex specializes in creating original stage, ice, cirque, and specialty shows that captivate audiences and exceed client expectations. With a strong background in creative direction, production operations, and strategic consulting, Alex leads cross-functional teams to bring bold, theatrical visions to life, always tailored to brand, audience, and venue.
His unique expertise lies in combining custom music, choreography, scenic design, technical production, and top-tier talent into seamless experiences that leave lasting impressions. With a client list including Disney Parks, SeaWorld, Busch Gardens, Dubai Parks & Resorts, and dozens of international partners, Alex is known for delivering turnkey productions with precision and flair.
In addition to live show creation, Alex offers entertainment consulting services for theme parks, developers, and entertainment brands, advising on creative strategy, brand-integrated programming, and operational efficiencies.
Expertise:
- Creative Direction & Show Development
- Live Entertainment & Touring Productions
- Theme Park Entertainment Programming
- Production Management & Operations
- Talent Casting & Rehearsal Directionhttps
- Entertainment Consulting & Brand Strategy
Alex's Approach
Alex Wilfand’s approach to live entertainment production is rooted in in-depth research and development, ensuring every show is uniquely tailored to the client, venue, and audience. With a meticulous eye for casting, Alex goes beyond technical talent, prioritizing performers with strong references, positive attitudes, and a team-first mindset. He believes in cultivating meaningful relationships and never treating anyone like a number, creating a culture of respect and excellence on and off the stage. Through this people-first philosophy and a deep commitment to innovation, Alex consistently delivers high-level, custom entertainment solutions for theme parks, touring shows, special events, resorts, and international stages, bringing world-class quality to any venue, anywhere.
Thinking Outside The Box
Alex Wilfand is known for thinking outside the box, fusing high-caliber entertainment with current industry trends and proven success strategies to drive audience engagement and boost results. By blending innovation with data-driven insight, he crafts experiences that not only captivate but also convert, leading to increased ticket sales, repeat attendance, and stronger guest satisfaction. Whether developing a themed stage show, cirque spectacle, or immersive event, Alex ensures each production is both creatively daring and commercially strategic, offering clients an edge in today’s competitive entertainment landscape.
Alex’s Story: From Toy Theaters to Global Entertainment
Alex Wilfand’s journey into the world of live entertainment began at just eight years old, building miniature theaters out of LEGOs and staging imaginary productions for family and friends. That early spark of creativity turned into a lifelong passion. As a professional ice skater, Alex trained alongside Olympians and performed internationally, eventually transitioning from on the ice to behind the scenes, creating dazzling ice shows for 5-star resorts and luxury venues around the world.
In 2012, Alex founded Ice Creative Entertainment, originally focused on ice-based productions. But within just five years, his reputation for professionalism, creativity, and tireless work ethic led clients to request more, cirque shows, stage spectaculars, television specials, and theme park activations. Today, Alex has produced and directed over 55 custom live entertainment experiences, delivering high-level, immersive productions tailored for audiences across the globe.
What began as a childhood dream is now a full-scale operation, driven by innovation, strategic vision, and a deep love for the art of storytelling through live entertainment.